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It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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[Behind the Scenes] Tea House Commercial Filming (Hyeri Edition) — Music, Filming Set, and Happenings Fully Revealed

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Dabang's "One Dabang, One Stop! Dabang! (15s)" Behind-the-Scenes Story Despite its short running time, Dabang's 15-second TVCF clearly conveys the brand's message of "simplicity, intuitiveness, and familiarity." This commercial, which highlights Hyeri's natural expressions and lively direction, was completed through meticulous production, including sound design, lighting, costumes, and props. This article provides a detailed, behind-the-scenes look at the background music, filming locations, reasons for NGs and reshoots, costumes and styling, and hilarious incidents and anecdotes that occurred during filming, all from a making-of perspective. Background Music (OST) — The Power of a Hook That Leaves an Imprint in a Short Time Music in 15-second commercials is key to delivering the message. Dabang's commercial likely used a minimal pop/electronic track with a bright and upbeat rhythm. The short hook (bright-toned synth melody or rhythmic beat) that...
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BHC Sweet Chili King Commercial Shoot Report (Han So-hee) — Music, Set, NGs, and Minor Happenings

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Behind the Scenes of BHC's "The Crispy Temptation of Seasoned Chicken, Sweet Chili King_FULL ver." (Han So-hee) Commercial BHC's "Sweet Chili King" full version commercial leaves a powerful impression, combining actress Han So-hee's sophisticated acting with the visual allure of food. Because it must convey both "crispyness" and "sweet spiciness" within a short running time, the meticulous coordination of the directing, sound, and filming teams is crucial. This article covers the background music, filming locations, NGs (mistakes and retakes), costumes and styling, hilarious moments and episodes that occurred during filming, and highlights worth noting for fans and consumers, all from a production-making perspective. 1. Background Music (OST) — Sound that conveys the texture of flavors to the ears. The OST for the "Sweet Chili King" commercial likely utilized rhythmic percussion and a bouncy melody to simultaneously convey t...
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Behind-the-scenes and making-of stories from the National Geographic Padding Atlas commercial featuring NANA

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National Geographic Apparel's "Evolved Padding Atlas (with NANA)" Commercial Behind the Scenes National Geographic Apparel's "Evolved Padding Atlas" commercial showcases the sophisticated image of actress and model NANA and the product's technological strengths. This post summarizes the background music, filming locations, reasons for NGs and reshoots, costume and styling highlights, and incidents and anecdotes that occurred during filming from a making-of perspective, highlighting potential viewers and fans. The content has been designed to be supplemented with official making-of videos and interviews. Background Music (OST) — Sound that Completes the Product's "Evolved" Image The background music for this commercial likely uses a minimal yet grand electronic-based track to reflect the product's "technological evolution" and urban sophistication. Low bass and spacious pad sounds set the tone in the first half, while dramatic ...
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Making of the BIBI Olligio Commercial: A Complete Look at the Background Music, Location, and Filming Episodes

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Oligio SONG [Oligio] 30 — Behind the Scenes of the BIBI Commercial The 30-second commercial for Oligio SONG "Oligio," featuring singer BIBI, successfully conveys the brand's cheerfulness and product features in a short space of time. This post provides a behind-the-scenes look at the background music, filming locations, NGs and reshoots, costume, hair, and makeup concepts, and behind-the-scenes anecdotes from the filming site. Please note that official behind-the-scenes footage may be supplemented with additional information, so please refer to it. Background Music (OST) — The Secret of Sound That Determined the Tone of the Commercial As the title suggests, the background music for this commercial focuses on a catchy chorus and rhythmic percussion, maximizing the commercial's excitement and addictiveness. Considering BIBI's unique vocal tone, the arrangement likely minimized vocal elements and emphasized rhythm and hooks. Furthermore, the hook sound "oooh...
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Behind the Scenes of Jung Hae-in's "Overwhelming Meat Content! High-Quality X.O. Dumplings" Commercial

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A short, powerful 15-second commercial must convey its message instantly, requiring seamless coordination of directing, acting, sound, and editing. Actor Jung Hae-in's calm yet trustworthy performance, coupled with the product's strength of "meat content," created a truly memorable commercial. This post provides a detailed, behind-the-scenes look at the background music (OST), filming locations, reasons for NGs and reshoots, costumes and styling, incidents and episodes that occurred during filming, and highlights worth noting for fans and consumers. Background Music (OST) — A Short but Impactful Sound That Strengthens the Message With a limited running time of 15 seconds, background music has a significant impact on emotional delivery and brand recognition. This commercial appears to have been designed to seamlessly connect the "heavy meat flavor" with Jung Hae-in's calm image, using a minimal pop track centered around a low, steady bass and a concise me...
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