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It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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Behind the Scenes of "Korea's No. 1 Gold Exchange" Commercial Featuring Actor Lee Je-hoon — From the Music, Filming Locations, and Costumes

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Behind the Scenes of the Korea Gold Exchange Advertisement: Brand Concept and Behind-the-Scenes Filming with Actor Lee Je-hoon Brand Positioning and Advertisement Concept Korea Gold Exchange is a brand that promotes "trust" and "professionalism" as its core values, providing consumers with a safe gold trading environment. This advertisement adopted the concept of "Precious Choices in Everyday Life" to intuitively convey this brand identity. Actor Lee Je-hoon, with his mature and dignified image, was chosen as the ideal model to effectively convey the brand's intended sense of trust. The advertising direction focuses on simple and realistic scenes, avoiding over-the-top extravagance, creating a natural understanding of the service as essential for everyday life. The advertisement's narrative is broadly divided into three parts. First, it highlights the challenges faced by everyday life, such as investing and gifting. Second, it builds trust by showc...
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Behind the Scenes of the ULOS Commercial: Jeon So-young's "New Lead Male Character": The Concept, Filming, Music, and Costumes

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"Who is ULOS's New Lead?" — Behind the Scenes of the Advertisement Featuring Jeon So-young ULOS's latest advertising campaign, "Who is ULOS's New Lead?", features actress Jeon So-young, offering a soft and sophisticated reinterpretation of the traditional male skincare image. This post details the brand's message, advertising concept, video direction and music, estimated filming locations and set production, costume, hair, and makeup details, behind-the-scenes footage and NG moments from the shoot, and highlights worth watching for fans and bloggers. Brand Positioning and Advertising Concept: "The Birth of a New Lead" ULOS has consistently maintained a "practical yet emotional approach" in the men's skincare category. This campaign focuses on not only the product's functionality (moisturizing, soothing, and maintaining skin balance) but also its "image transformation." The concept of "The Birth of a New Lead...
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SayVoca app. The problem is words, stupid (BIBI)— Behind the Scenes: Analyzing the brand, music, filming locations, and costumes

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Fool, the Problem is Words (Bibi) Full Version — Behind-the-Scenes Story and Filming Site Analysis Introduction: Campaign Overview and Impressions on Viewers The recently released "Fool, the Problem is Words (Bibi) Full Version" commercial leaves a strong impression with its unique copy and image of Bibi as a vocalist. Rather than explicitly explaining the brand's core product or message, the ad is designed to stimulate consumers' emotions through a connection between words and emotions. This article comprehensively summarizes the brand's philosophy, concept and directing style, musical composition and sound design, filming location selection background, costume and styling highlights, and even on-set NGs, mishaps, and behind-the-scenes anecdotes. Brand Message Why Communicate Through Words This ad prioritizes emotional connection and storytelling over product functionality. By repeating or emphasizing specific words instead of questioning or declarative copy, vie...
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What kind of country will we be in 2026? — Behind the scenes of the Woori Financial Group commercial featuring IU.

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Campaign Overview and Impressions Woori Financial Group's recently released campaign video, "What Kind of Nation Will We Be in 2026?", garnered attention as an emotional campaign that goes beyond simple financial advertising and poses social questions. The decision to cast IU as the face of the cast appears to be a strategic move, extending the authenticity and resonance of the message beyond mere star power. This article details the brand's core message, the video's production concept, sound design, location selection, costume and styling details, and behind-the-scenes footage from the filming set. Brand Message Why did it start with a "question"? Woori Financial Group's campaign unfolds by featuring a question-based copy that encourages viewers to think for themselves. The phrase, "What Kind of Nation Will We Be in 2026?" evokes a sense of solidarity and responsibility for the future among consumers, suggesting that financial companies ca...
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NH Pay × Byun Woo-seok Ad Behind the Scenes: "Same Card, Different Worlds" Concept, Filming, and Music Analysis

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NH pay × Byun Woo-seok — Behind the Scenes of the "Same Card, Different World" Advertisement NH pay's latest campaign, "Same Card, Different World," conveys the message of "solving various situations with one service" through actor Byun Woo-seok's calm yet trustworthy image. This article details the brand positioning and campaign concept, music and sound design, filming locations and set direction, costumes, hair and makeup, NGs and behind-the-scenes footage, and other highlights for fans and marketers. Brand Positioning and Campaign Concept NH pay has always prioritized accessibility and reliability in its simple payment and financial services. The "Same Card, Different World" campaign visually conveys the message that a single payment method (card and app) can flexibly address a variety of user situations—leisure, business trips, family, shopping, and more—with a single service. Byun Woo-seok embodies a "trustworthy service" w...
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